TIRANA, March 8 /ATA/ – Prime Minister Edi Rama stated Friday that promotion of Albania’s tourism potential at ITB Berlin, he world’s largest tourism trade fair, has been translated into concrete contracts of the tour operators that have already confirmed that they are working for 2025 after their capacities have been fully booked for 2024.
“This year’s ITB Berlin edition was a success for Albania’s tourism sector thanks to the synergies between the public and private sector and their laudable work to access new markets in Europe and a further region,” the government head said.
PM Rama thanked the tour operators that took place in the Berlin tourism trade fair and shared their experience and impressions from this international exhibition.
“We have been individually participating in various trade fairs over the past 25 years. We have now come together in single stand of Albania. We are about to finalize important contracts. I can say it was really a successful trade fair as we have established cooperation bridges with new markets,” one of the tour operators said.
“ITB remains the largest trade fair at a global level. It is the meeting point with new and old partners. It is the right place where decisions are made, not only about the 2024 tourist season, but also for the next year, since this year’s season is already fully booked. It is a great success. Albania is experiencing tourism boom and it is the newest tourist trend in Europe thanks to its promotion and participation in such international events,” another tour operator said.
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