TIRANA, Jan 13 /ATA/ – Albania’s electronic communications market is increasingly shifting toward mobile internet, while traditional services such as SMS and fixed-line telephony continue to decline, the Electronic and Postal Communications Authority (AKEP) said on Tuesday.
Data from AKEP for the third quarter of 2025 show that around 2.4 million people using mobile internet and 2.72 million using mobile phone services, both up from the previous quarter. Active SIM cards reached 3.4 million, reflecting market stabilisation and reduced multi-SIM use by single users.
Mobile data usage rose sharply, with 73 million gigabytes consumed in the quarter, boosting average monthly consumption per user to more than 10 gigabytes. The trend reflects growing use of online services, social networks, and internet-based communication platforms.
In contrast, traditional services are losing ground. Outgoing call minutes remain stable, but the number of SMS messages sent fell, indicating a shift toward digital messaging apps. Market structure remains largely unchanged, with around 60% of calls within the same network and 40% to other networks.
AKEP said users are increasingly choosing internet-only packages over bundled services with television or telephony.
/j.p/u.sh/
