TIRANA, Sept 17 /ATA/ In July 2025, Albania saw a significant increase in visitors and overnight stays in accommodation facilities, according to the latest data published by INSTAT.
Compared to the same month last year, tourism showed strong performance, especially in coastal areas and in terms of foreign visitors.
According to INSTAT, the number of visitors in accommodation facilities increased by 34.6% in July 2025, with non-resident (foreign) visitors rising by 45.3% and resident (Albanian) visitors by 11.2%.
Additionally, during this period, the number of overnight stays increased by 33.5%.
INSTAT reports that the largest increase in foreign visitors was recorded in coastal areas, with a rise of 50.3%. Meanwhile, the number of visitors in hotels and similar accommodation facilities increased by 41.1% compared to July 2024.
During this period, visitors from Kosovo led with 21%, followed by Polish visitors at 11%, Italians at 10%, Germans at 7%, French at 6%, and visitors from other countries making up 45%.
These figures confirm the growing trend of inbound tourism from key markets in the region and Europe, having a significant impact on the local economy and the service sector.
INSTAT indicates that the room occupancy rate in accommodation facilities rose to 52.9%, up from 49.3% during the same month last year, highlighting a more prosperous summer season with increased demand for accommodations.
These data indicate a strong tourist season in Albania, reinforcing the country’s position as a growing destination for both international and domestic travelers.
