TIRANA, March 4/ATA/ In context of ITB Berlin 2025, where Albania is the host country, there was held an important panel discussion on the role of our country as the main gateway of tourism to Southeast Europe.
Advisor to the Minister of Economy, Culture and Innovation, Lavdërim Hoxha was the moderator of the panel discussion that brought together important industry leaders, including representatives from Air Albania, Tirana International Airport, One Albania and representatives of hotels in coastal areas.
Minister of Economy, Culture and Innovation Blendi Gonxhja shared moments from this panel in the social media.
“The main topics discussed in this panel were the improvement of air connections and strategies to attract more international routes. Also, they talked on the digital transformation of tourism to offer a modern experience for visitors. And also on development of the Albanian brand as a premium and sustainable destination,” said Gonxhja.
Gonxhja stated that, “During this discussion, there was put on the spotlight Albania’s commitment to become a key center for tourism in the region.”
Albania’s participation in ITB Berlin aims to present Albania’s tourism brand in a dignified manner to 5,600 exhibitors and 1,300 business representatives at ITB Berlin, while for a transparent process, there was held a draw to determine the positioning of tour operators at the Albanian stand. /k.s/j.p/p.s./
