Speaking in an interview with the Albanian Telegraphic Agency (ATA), Ceca said the museum city now attracts visitors throughout the year, with peak demand typically occurring during the spring, summer and autumn months.

“Berat has increasingly consolidated its profile as a year-round tourism destination, with an offer that extends from January to December,” he said.

One of the municipality’s main objectives is to increase the average length of stay of visitors, he added.

“The construction of a zipline in Roshnik, the centre of the region’s agritourism sector, is one step toward that goal, but it is not the only one. We are working to create a more diverse tourism offer,” Ceca said.

According to the Mayor, data from the city’s castle, museums and accommodation facilities show that more than 30,000 visitors have been recorded so far this year. Visitor numbers at the Onufri Museum have risen by around 4% compared with the same period in 2025.

Ceca said Berat continues to attract growing numbers of international tourists, particularly from Germany, Austria, Britain, France and Spain.

Adventure tourism has also contributed to rising visitor numbers. Rafting on the Osum Canyon began in the spring, while hiking activities continue throughout the summer in the canyons and surrounding mountains, including Tomorr and Shpirag.

Berat’s tourism appeal is further strengthened by its agritourism sector, wineries, local cuisine and hospitality, Ceca said.

The city’s main attractions remain Berat Castle, the historic quarters of Mangalem and Gorica, the Osum River, the Onufri Museum and the surrounding rural areas, where agritourism has expanded significantly in recent years.

“Berat Castle, Mangalem and Gorica are the heart of the city,” Ceca said. “Together with nature, culture and gastronomy, they make Berat a sought-after destination throughout the year.”

Berat is one of Albania’s leading tourism destinations, combining cultural heritage, nature, outdoor activities and culinary traditions. Local authorities aim to further increase visitor numbers through infrastructure investment, promotion of local assets and the expansion of tourism offerings across rural areas and mountain regions.

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