Minister of Tourism and Environment, Mirela Kumbaro, shared Tuesday on social media the promotional clip of Albania in this fair.

“Together with Prime Minister Edi Rama, partners, tour operators, and hoteliers, through artistic performances and discussion panels, tourist offers, and B2B meetings, we will present the experiences, emotions, and unique flavors that make Albania a highly sought-after tourist destination,” writes Kumbaro.

Minister Kumbaro stated, “With 190 participating countries and 5,600 exhibitors at ITB Berlin, Albania as a tourist destination will once again be in the global spotlight.”

The fair will feature agritourism, local cuisine, traditional beverages, clothing, music, and Albanian culture, all showcased as key attractions in Albania’s year-round tourism offerings. Adventure tourism, featuring picturesque trails across Albania’s natural landscapes, will also be a focal point. The country’s breathtaking Riviera will be prominently featured as well. In total, 19 distinct aspects of Albania’s tourism offerings are set to be presented.

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