Recent articles have focused on Albania’s diverse tourism offer, from its coastline and historic villages to lesser-known inland attractions and opportunities for off-the-beaten-path travel.

According to the Media and Information Agency (MIA), several international publications featured Albania this week.

Indonesian online outlet IDN Times spotlighted the cobbled streets and traditional stone houses of Dhërmi, exploring the history and character of one of the most picturesque villages on the Albanian Riviera.

U.S.-based travel publication Travel Off Path described Saranda as one of the Mediterranean’s fastest-growing destinations, highlighting the southern city’s beaches and crystal-clear waters.

Brazilian newspaper Estado de Minas turned its attention inland, showcasing Albania’s hidden thermal springs nestled among the country’s mountains and presenting them as an alternative natural attraction.

Meanwhile, Canadian travel industry publication Travelweek featured Tirana, portraying the Albanian capital as a rapidly evolving city marked by modernization, energy and a vibrant urban atmosphere.

From historic villages and cultural landmarks to coastal resorts and natural retreats, international media coverage reflects growing global interest in Albania as a destination offering a wide range of travel experiences.

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According to Europexplores and Dreaming Travel, five Albanian cities are among the most recommended destinations for visitors.

Tirana tops the list, described as a vibrant capital offering a balanced mix of history, culture and modern development. Landmarks such as Skanderbeg Square and the National History Museum are cited as key sites reflecting the city’s identity.

Shkodra is praised for its historical significance and its location near Lake Shkodra, with the Rozafa Castle highlighted as a major attraction offering panoramic views of the city and surrounding area.

In southern Albania, Vlora is ranked as an important coastal destination, known for its Ionian Sea beaches and its historical role as the city where Albania declared independence. The Zvërnec Monastery and nearby natural attractions are noted as enriching its tourism offering.

Saranda is described as an ideal seaside destination, benefiting from its proximity to the UNESCO-listed Butrint National Park and offering opportunities for both cultural and nature-based tourism.

The list is completed by Gjirokastra, recognised for its Ottoman-era architecture and distinctive stone houses. Gjirokastra Castle is highlighted for its panoramic views, making the city a key stop for visitors interested in history and cultural heritage.

According to the international platforms, these cities reflect Albania’s growing potential as an increasingly popular tourism destination in the region.

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Prime Minister Edi Rama took to the social media to share the stories published by the two prestigious media, saying the media writings promote the country’s tourism internationally and further boost confidence for a more successful tourist season than last year.

“Two important stories promoting tourism by Daily Mail and Euronews, with the two focusing on our Dhermi beach this week, further boost confidence that this year’s tourist season will definitely be a more successful than the one last year. However, this also implies extra efforts to fulfill all the expectations to ensure service and cleanliness standards,” PM Rama said.

The British daily tabloid newspaper describes the coastal village of Dhërmi  as “the hidden pearl of Europe.”

Two travel bloggers, Scott and Sal, from the United Kingdom, documented their stay in Dhërmi which they called ‘underrated’ and the ‘European Bali’.

“While many European sight-seers are flocking to the tourist-filled beaches of Greece and Italy, others are instead booking a trip to the spectacular town which has been hailed as one of the continent’s best-kept secrets. Adventurers are heading to the dreamy Bali-like hidden gem for its ‘crystal clear’ beaches, jaw-dropping scenery and luxurious bars, hotels and restaurants,” the Daily Mail writes.

On its part, the TV network Euronews promotes Albanian Riviera tourism offer, inviting visitors to explore this hidden pearl of the Mediterranean.

In its article, Euronews depicts Albania as lesser known destination in the European tourism.

However, Albania is to make its mark on Europe’s mainstream tourist trail – which is all the more reason to visit.

“For the best beaches, head to the Albanian Riviera, which runs from Vlorë to Ksamil. Though far from undiscovered, Dhërmi is one of Albania’s longest and most popular beaches. When you tire of the lively bars, you can easily wander off to solitude.

Venture further south to Ksamil where you’ll be rewarded with turquoise waters and three small islands within swimming distance. This piece of paradise is perfect for the adventure seeking travelers,” the Euronews wrote on its article.

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