With three weeks to go before the ITB Berlin, organizers of the world’s largest tourism fair underline the growing number of visitors to the country and a series of investments in tourism sector.

“With over 11 million visitors in 2024 and three billion euros in investments, Albania is Europe’s rising tourism star. Its prime location and booming sectors like hospitality and real estate offer endless opportunities. Supported by government reforms and green initiatives, it’s a hub for sustainable growth and innovation,” ITB Berlin organizers said in a post on the social media.

The National Tourism Agency has also shared the post by ITB Berlin, inviting everyone to experience Albania, the official host country, at the trade show visit the trade fair from March 4 – 6, 2025.

ITB Berlin represents a significant opportunity for Albania’s promotion as tourist destination that offers endless possibilities for all nature-lovers to explore some of the most breathtaking sceneries one can imagine.

Albania will showcase its potential as year-round tourist destination among 5600 exhibitors and 1,300 business representatives at ITB Berlin.

Albania will showcase agritourism, culinary, traditional drinks, tradition in clothing and music, Albanian culture as an attractive and year-round tourist destination. The fair will also feature adventure tourism through Albania’s scenic landscape and picturesque trails.

Last month, Albania participated in the international tourism fair Fitur 2025 in Madrid, Spain, attracting a large number of visitors.

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