The Minister of Tourism and Environment Mirela Kumbaro, other officials from the Ministry of Tourism, National Tourism Agency, Air Albania, and Albania Agritourism Association, tour oprators, private and public sector representatives attended the opening of Fitur 2025.

In her remarks at the ceremony at Albania’s pavilion, Tourism Minister highlighted the consolidated offer of the Spanish market in terms of visitors and investments.

“Albania is attending Fitur international tourism fair for second time, showcasing the country’s diverse tourism offerings with a more beautiful and fresher pavilion, alongside many partners, including Albania Agritourism Association and firm partner Giz, as well as a new partner Air Albania, Albania’s national carrier. It is important for the country to present its tourism potential in Fitur, the first in a series of international tourism fairs, considering also the significant growth in number of Spanish visitors to Albania by 26% in 2024. Over 110 000 Spanish tourists visited Albania last year and tens of thousands of visitors from Latin America thanks to the country’s participation in this fair,” Kumbaro said.

During the five-day FITUR 2025 tourism fair, Albania’s pavilion is set to host a series of events scheduled by the Ministry of Tourism and Environment, conceived as a mix of experiences that present Albania as the most exciting destination in Europe: from experiences through virtual exploration of the country, to “Albanian Nights” inspired by the rich heritage of cultural traditions and community life, to tasting experiences offered by the Albanian Agrotourism Association.

A day ago, Tourism Minister Kumbaro met with the Secretary-General of the World Tourism Organization, Zurab Pololikashvili, Spain’s Minister of Industry and Tourism and the Spanish Secretary of State for Tourism, Rosario Sánchez Grau, with talks focusing on an agreement to enhance tourism cooperation and deliver on joint innovation, digitization and human resources projects.

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