As this year’s Official Host Country, Albania will be captivating ITB Berlin 2025 visitors by showcasing its breathtaking landscapes and rich cultural heritage under the theme “Albania All Senses” from March 4 to 6.

Prime Minister Edi Rama attended a press conference on Monday morning ahead of the opening of the international travel and tourism fair ITB Berlin 2025 in the German capital on Tuesday.

The government head took to the social media to share images of the press conference.

“ITB Berlin, where Albania has taken centre stage as Country of Honour,” PM Rama wrote.

The opening ceremony is set to take place at CityCube Berlin at 06:00 p.m. with Albania set to showcase its breathtaking landscapes and rich cultural heritage under the theme “Albania All Senses.”

Albania will provide a rich cultural programme including The Dance of Tropoja, UNESCO heritage (K’cimi i Tropojës), The Sword Dance (Vallja e Shpatave -Variation on a theme) and The Dance of Osman Taka (Vallja e Osman Takës).

After the ceremony, guests will taste Albanian cuisine delicacies at 07:30 p.m. at CityCube Berlin.

Albania will showcase its potential as year-round tourist destination among 5600 exhibitors and 1,300 business representatives at ITB Berlin.

Albania will showcase agritourism, culinary, traditional drinks, tradition in clothing and music, Albanian culture as an attractive and year-round tourist destination. The fair will also feature adventure tourism through Albania’s scenic landscape and picturesque trails.

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