The three-day conference, the first of its kind in the Middle East, numbers more than 200 CEOs and over 1,200 attendees.

Entitled “Shaping the future of the media industry”, the Congress features 30 dialogue sessions with the participation of 40 keynote speakers to discuss several key topics, especially digital communication, artificial intelligence, advanced technologies and innovation in the media sector.
The Albanian Telegraphic Agency (ATA) is present for the first time on such a media platform, with a special stand that showcases its work and historical contribution of over 100 years.

ATA is represented by the general director, Valbona Zhupa, who was invited by the News Agency of the United Arab Emirates, WAM, which has expressed its commitment to strengthen relations and cooperation with ATA.
In the first edition of the Global Media Congress which includes various media agencies and organizations with their stands, ATA is presenting a part of its contribution, which dates back to 1913 and showcases the history of the Albanian state, the tradition and tourism potentials of Albania.

The archives of the Albanian Telegraphic Agency with the bulletins of the time, which are among the rarest not only in the history of the Albanian media, but also of culture, photography and the national entity has aroused a great deal of interest.

Since the first day of the Congress, the ATA stand has attracted the attention of participants and visitors from the Arab and Asian world, who were eager to learn about the services provided by this agency over the years until today.

The Congress will offer, over three days, an ideal platform bringing together prominent leaders, decision-makers, experts and journalists from the region and the whole world to discuss a host of topics, concepts and solutions that will play a major role in defining the future of global media.

The Congress will also provide a platform to discuss the analysis and review of the current position of the mass media in the Middle East in order to highlight innovative visions for fostering further advancement.
Mohammed Jalal Al Raisi, director general of WAM, stated that “the media is an important partner in the development process of the United Arab Emirates”.

“The organization of the first edition of the Global Media Congress reflects our strategy for increasing joint cooperation and building partnerships at the regional and international level, which will contribute to progress and excellence in this sector”, he emphasized.
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