TIRANA, March 4 /ATA/ – Albania is promoting its tourism offer at ITB Berlin, one of the world’s largest travel trade fairs, with officials unveiling a digital platform aimed at boosting visitor engagement.
Tourism, Culture and Sports Minister Blendi Gonxhja said on Wednesday that a dedicated WiFi network branded “Albania All Senses” is serving as an instant digital gateway for visitors attending the Berlin fair.
“Once connected to the network, users automatically download a digital brochure of Albania’s tourism offer and are directed to our stand, becoming immediately immersed in the destination experience,” Gonxhja said.
He described the concept as an innovative approach that transforms a simple internet service into an interactive contact point showcasing Albania’s attractions.
The initiative aims to increase the visibility and accessibility of Albania’s presence for international visitors at the fair.
On the opening day of ITB Berlin, officials reported strong interest in Albanian destinations and said contacts had been established between tour operators to expand cooperation in the tourism sector.
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