TIRANA, August 2/ATA/Thanks to the technological development with one click you can buy products without having to physically visit the shops to find what you are looking for, as well as without being limited within the borders of your state.
The number of Albanian businesses that have started to offer products and services electronically is constantly increasing.
In these conditions, ensuring a high level of consumer protection is one of the priorities of the Albanian Government, as the growth of a country’s economy, in addition to competing businesses, also needs strong consumer demand from consumers.
Skilled and confident consumers, by exercising their power of choice in purchasing goods and services, can harness the potential of the market and make the market work for them.
Minister of Finance and Economy Anila Denaj stated that the government has taken concrete steps to overcome barriers and protect consumers.
According to Denaj, e-commerce is a development opportunity for the economy.
“We have taken concrete steps to overcome barriers and protect consumers. This is served by the website of the Consumer Protection Commission (CPC), which comes to the aid of consumers, with the necessary information about their rights “, said Denaj.
Referring to INSTAT statistics, during the period 2018-2020, 36.6% of surveyed enterprises perform an innovation activity. Innovation activity is higher in enterprises operating in the services sector by 41%, compared to enterprises in the industry sector by 32.1%.
42% of enterprises with product innovations introduced goods or services that were new not only to the enterprise but also to the market, i.e. not previously offered by their competitors.
Our country has already received the status of candidate country for EU membership, which for consumers means a legal and institutional framework that ensures the same level of protection of health, safety and economic interests as consumers of European countries. /j.p/p.s./
