TIRANA, May 3 /ATA/ The EUR 40 mln programme for tourism development will contribute to promotion of natural resources, social and cultural heritage with an impressive multiplier effect on economy. The programme, co-financed by EU and European Bank for Reconstruction and Development was launched on Friday in Tirana. The programme aims to increase the contribution of qualitative and sustainable tourism to economic growth and competition of Albanian regions, improving the quality and sustainability of tourist offer in four areas (Berat, Korçë, Fier and Shkodër).
Tourism is an essential source of income and job creation in many economies. It has positive effects on a wide variety of industries and services. Beyond physical development and marketing, touristic development also benefits the promotion of natural resources, social, and cultural heritage.
The EU and the EBRD are bringing unique investment and expertise to enhance the attractiveness of the country. But I am firmly convinced that this programme will be successful only if the sustainable solutions to the challenges we listed will emerge from thelocal level. These solutions need to be designed and consulted with those directly concerned and who understand the needs and potential of their region. Participation of local governments is therefore at the centre of this programme. Local governments are essential drivers for us, including for the role they play in Albanian’s EU integration process. Most of the EU acquis will be implemented at local level. And the local level needs to be empowered and feel ownership of this historical process.
I am proud that the EU is investing 40 Million euro, in excellent cooperation with EBRD, to drive regeneration and economic development in Albania.
Touristic development is of course a tool to enhance the experience of visitors and the quality of life of host communities. But if poorly planned or developed to excess, it could destroy the very qualities that make Albania unique.
This is today’s challenge: to help build a tourism sector that strengthens the social fabric and economic development, by giving value to the natural beauties and cultural assets of this beautiful country.
A tourism industry that does not destroy, but builds for the future.
The launch event brought together politicians, mayors of Berat, Fier, Korça and Shkodra, two municipalities’ associations, representatives of the Ministry of Tourism and Environment, Ministry of Culture and Institute of Monuments, Ministry of Finance and Economy, Ministry of Interior, representatives of tourism associations and tour operators, civil society organizations, businesses and donors.
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