“Bier Brauerei” new label inspired by Albanian symbol


TIRANA, June 28/ ATA /- The two Albanian football players, Granit Xhaka and Xherdan Shaqiri marked their goals in Switzerland’s 2-1 win over Serbia in Kaliningrad on Friday by crossing their hands to make a double eagle gesture, widely interpreted as paying homage to Albania’s flag. Their gesture seems to have inspired the Managing Director of the big beer company “Brauerei” in Switzerland, to replace the brand’s label.

On Monday June 25, world governing body FIFA fined Xhaka and Shaqiri each $10,133 for “unsporting behavior contrary to the principles of fair-play” for their celebrations.

“In football you have always emotions and you can see what I did and it’s just emotion,” Shaqiri told reporters, referring to his controversial celebration after the match. “I’m very happy to score the goal, that’s all.”

Both Xhaka and Shaqiri have Kosovo heritage. Xhaka’s father Ragip moved to Switzerland in the 1990s to escape the war in Kosovo, while the Arsenal midfielder’s younger brother Taulant is an Albanian international. Shaqiri left when he was four years old.

The Albanian Telegraphic Agency (ATA) contacted the Managing Director of the beer company “Bier Brauerei”, David Schurtenberger.

“The idea of replacing the brand’s label was completely spontaneous, inspired by celebration gesture of the Swiss footballers of Albanian descent,” he said.

“Initially, ‘Doppelradler’ was thought to be a joke on our Facebook page, but now we have decided to make a special edition with the new label,” the Managing Director of “Bier Brauerei” company, David Schurtenberger added.  //a.i/